Communications, Marketing, and Creative Design Specialist
Mission-driven, multi-disciplined specialist in Communications, Marketing, and Creative Design with broad-ranging skills, including: Strategic & conceptual development, copywriting, and graphic design. Specializing in helping brands and organizations communicate their message and present their Brand Identity effectively across all media.
Authorized to work in the US for any employer.
Work Experience:
Communications & Marketing Director/Creative Designer
Brand Power Studio — Las Vegas, NV

October 2016 to Present

Directing the creative development and production of PR, communications, and marketing materials in support of print, digital marketing, and social media campaigns for businesses and organizations — including developing written content, graphics, trademarks, logos, and infographics related to those campaigns.

Creating strategic communications & marketing plans, brand identities, and collaterals — driving mission-driven engagement, and increasing visibility and conversion — and developing and managing cross-media marketing campaigns.
Content Director/Press Liaison/Photographer
Global Entertainment Group Inc — Las Vegas, NV
October 2016 to March 2017
Managed the script development of the “Cesar Millan Live! Once Upon a Dog” European Tour, and worked with on-stage translators in 10 countries throughout Europe adapting their live translations of the stage show to maintain the original intent and nuance of the script.
Facilitated a press junket at the Cesar Millan Dog Psychology Center in California for members of the European press to promote the tour, and provided press photography during the event.
Provided live prompting to the lead stage talent during performances.
Creative Trainer/Inventory Specialist
Apple Inc — Las Vegas, NV
November 2006 to December 2016
Advised and presented creative solutions regarding Apple products and services to create transformational experiences for Apple customers. Managed retail inventory systems while maintaining industry-leading metrics in inventory tracking and accuracy.
Developed and implemented Standard Operating Procedures and systems in Inventory Management. Developed a culture of effective communication and feedback — which combined with custom inventory tracking systems — resulted in the store’s Inventory Accuracy rising from a previous high of 96% to over 99% accuracy within 18 months.
Creative Director/Lead Designer
Made For Response LLC — Las Vegas, NV
May 2012 to April 2014
Created a state-of-the art Direct Response Marketing service utilizing innovative off-the-shelf web-based solutions to make previously cost-prohibitive services traditionally available only to high-end companies accessible to modern cost-sensitive businesses.
Coordinated and led the talents of a team of marketing executives to create and produce brand identities, marketing strategies, and collaterals — including web design, video production, and printed materials — and managed client relations.
Led creative concept development of marketing campaigns and strategies.
Production Designer/Art Director/Set Designer
Laskowski Design — Los Angeles, CA
1998 to 2012
Supervised teams of art directors, set decorators, prop makers, and set builders in the design and production of Television programs and commercials.
Designed stage sets for the bareMinerals “Bare Escentuals” Direct Response Television commercials that successfully demonstrated the uniqueness and high quality of the bareMinerals product line. The campaign grew revenue from $25 million to over $250 million, and the commercials consistently ranked in the Top 5 of the Infomercial Monitoring Service and Jordan Whitney Reports.
Designed stage sets and provided product styling for a series of commercials that drove retail sales for the “Kenmore Progressive Vacuum” — as well as additional demand for all vacuum sales at Sears. The campaign resulted in a 122% increase in sales, and was responsible for an 80% incremental increase in all other vacuum sales at Sears.
Production Designer
Tollin/Robbins Productions — Los Angeles, CA
1996 to 1998
Managed a team of over 40 Television industry professionals, including art directors, set decorators, prop makers, and construction crews in the design and production of two of Nickelodeon’s most successful TV series, “All That”, and “Kenan & Kel”; and designed all of the sets, scenery, props, and graphics; and coordinated their execution on a tight deadline.
Supervised the day-to-day operations of the soundstage and support facilities, including managing extensive on-site set construction and set storage facilities. Coordinated the weekly turn-around of elaborate stage sets based on complex rehearsal, construction, and lighting schedules in preparation for recording the shows in front of a live studio audience. Worked with city officials and fire marshals to ensure that rigorous fire and safety regulations were maintained at all the related facilities.
Managed an Art Department budget of $1.2 million per-season, meeting or exceeding all expectations to the satisfaction of the management of Nickelodeon Studios and Tollin/Robbins Productions, while consistently remaining under budget.
Converted the renowned “Earl Carroll Theatre” on Sunset Blvd. in Hollywood from a single-set, proscenium-style stage theater, to a sound-stage capable of effectively handling multi-set sketch-comedy and sitcom series; including installing extensive support facilities for set construction and set storage on the premises, and re-branded the exterior of the theater as, “Nickelodeon on Sunset”.
Education:
Product Design & Marker Rendering
ArtCenter College Of Design — 1992
3D Computer Modeling & Rendering
UCLA — 1990
Bachelor Of Arts In Technical Theatre
California State University, Fullerton — 1986
Skills:
Adobe Creative Suite (10+ years), Apple Keynote (10+ years), Apple Final Cut Pro X (8 years), Sketch App (3 years), Microsoft Office (10+ years), Brand Identity (6 years), Cross-Media Marketing (4 years), Graphic Design (10+ years), Adobe (10+ years), Motion (10+ years), Photoshop (10+ years), Wordpress (4 years)
Certifications/Licenses:
Apple Final Cut Pro X Certified Trainer — April 2012 to Present
Additional Information:
Strong conceptual and analytical skills
Able to articulate the rationale behind creative solutions
Strong experience in brand identity
Extensive creative problem-solving abilities with solid artistic design, color, typography, and copywriting skills
Strategic thinker delivering results from concept through completion
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